Registering Your Business Name and Brand Name
Business name registration is not exactly the same as trademark registration, and does not come with the very same rights and powers. If you wish to book your business name to your exclusive use, you need to apply individually for trademark registration, as the searches, software, and application procedures are entirely different from one another.
Business name registration does not:
- Grant you exclusive rights within the company name
- Stop others from registering a confusingly similar name
- Cease another party from using your business name as a trademark
- Stop a pre-existing trademark holder from using your business name in fact, you will likely be infringing on their rights
- Avoid another party taking legal action against you if you infringe on their rights
Selecting Your Business Name
A uniquely identifiable business title, along with the goodwill that comes with the title, is an important asset to have when you are dealing with customers, creditors, and competitors. It is worth investing time in finding a clever business name since this title could actually add value to your company. Your organization name is fundamental to your image and branding. Brandlance review page for business naming service reflect the character of your company. It should help customers understand what sorts of products and services you supply.
Make sure your business name or brand name is:
- Short and sweet
- Easy to pronounce and spell
- Not misleading
Applying for Registration
Once you have decided on a name for your business, you should contact ASIC to ascertain whether your company name is still available for registration, and to register your company name. If you are unable to comply with these duties, you risk being fined or losing your name. Display your Company name or your name: it is Essential that you display your company name outside of all your business locations provided that the company is open to the general public.
Furthermore, all of your documents and correspondence need be monogrammed with your organization name. These records include letters, invoices, statements, books, notices, orders, and receipts. Once your business name is registered, you will receive a listing of this. It is strongly recommended that you show this record in your place of business, although this is not enforced.
Renew your registration: In order to use the identical business name indefinitely, you are required to renew your registration. If you fail to renew your registration, your company name is removed from the ASIC register and another party can apply to enrol as their own. If this happens, you will have to stop operating under that company name.